by julie@iamjuliebrown.com | Jul 3, 2022 | Business growth, Business skills, Writing Skills
Know. Your. Customer. It’s lesson one on day one of journalism school, but it applies equally to pretty much any business or public service or anything in life really. The ‘customer’ can go by many names; buyer, seller, audience, user, reader, electorate, whatever,...
by julie@iamjuliebrown.com | Jul 22, 2020 | Business skills, Press coverage, Writing Skills
So, the burning question for today is, do you need to know grammar for your pitches to the press to be successful? This is something I get asked a lot from nervous business owners who wobble about contacting the press. Grammar seems to be one of those topics that just...
by littlemadam | Jun 29, 2020 | Blogging, Press coverage, Writing Skills
Believe me I know. Sending an idea to a publication or website just to hear nothing back is frustrating and demoralising. Why bother? The answer is, of course, that press coverage is such a powerful tool for increasing the success of you and your business. And it...
by littlemadam | Mar 13, 2020 | Business skills, Press coverage, Writing Skills
🦉 Make it a priorityGetting press coverage takes time and effort – it won’t just fall into your lap unannounced (we wish)! That doesn’t mean you should ignore it though. It offers such magical exposure for business owners so focus on it from now....
by littlemadam | Sep 2, 2019 | Business skills, Press coverage, Writing Skills
There’s a reason why so many pitches to the press get ignored by busy editors. And it’s so simple, when I say it you’re going to think ‘Oh yeah.’It’s this.You are making your pitches all about you. Tempting though it is, it’s crucial you remember that the publications...
by littlemadam | May 13, 2019 | Press coverage, Writing Skills
It’s a really smart move to secure a regular column as it increases your credibility, visibility, says to your audience that you’re an influencer, and can do wonderful things for your email list and client base. But how do you get your hands on such an...